I’m certain many of you have seen our continuing awareness photo sharing contest on Facebook with the hashtag #right2remainsexy. We would like to give you a little insight on how it came about.
Jessica & I started Awestomy in July of 2012, and it went online two months later. This is a side business for the two of us, so we try to have Awestomy business meetings at least once a week, or whenever we can sneak time after our day jobs.
I happened to mention to her about how a few of the many ostomy support groups that we’re connected to online had posted the story on the Cincinnati officer & how it was an unfortunate thing. How our business works is that Jessica is usually the brains of the operation and I’m the one that does the technology legwork. After we ended our conversation, she came downstairs about 20 minutes later and said, “Let’s do a positive spin on this story and an Awestomy product giveaway.” Me, per usual, thinking it’s nutty, agreed and we began to brainstorm.
Our brainstorming process usually starts with some of the most ridiculous names. We wanted to weave in something ostomy related with a police theme but with humor which is common here at Awestomy. Usually it just ends up in giggling. Some of the names we came up with were #stopinthenameofstoma, #showyourmalewhaletale, #pouchesandparkingtickets. We landed on #right2remainsexy because we felt it applied and otherwise would be something a police stripper would say to a client.
As we posted the contest, we thought that we’d see some of our continual supporting fans, with maybe a few new faces but we knew immediately that something had struck a chord with this. After a post from Katie was placed immediately after we posted, we began understand that the ostomy community had had enough of the stigma and we’re finally ready to come out in droves.
So we starting posting. #right2remainsexy, #right2remainsexy, #right2remainsexy, #right2remainsexy, #right2remainsexy
Our hearts began to swell with pride after we started to see new virtual friends being made, page likes coming in, and social activity skyrocketing.
After the first day we had over 50 posts, and the result looked like this:
Some friends, and online ostomy communities began to send us messages:
Our good friend Anna from our Indianapolis ostomy support group said: “Jason/Jess – as I was going through the page and checking out all the photos, it brought tears to my eyes. This is so awesome! Thanks for all that you do and the impact you are having on so many lives!”
What’s funny though, is that it wasn’t us. We were just pushing the buttons, it was YOU. YOU, the ostomy community that has made a difference in our business each and every day. YOU were the ones that made the conscious decision to turn a negative into a positive.
I want you to take a moment and click on the Awestomy Facebook Photos page. Go ahead. See that? That is all of YOU advocating for the life-saving procedure that an ostomy is, and imparting knowledge to those that may not completely understand how we thrive with them.
What we’ve hoped for in this business in a little over a year is what we’ve hoped for all along: Helping ostomates connect to other ostomates and educate the public that an ostomy is a beautiful thing.
This contest has NEVER been about the CPD, it’s been about YOU. If I could, I would actually like to thank Lt. Joe Richardson in his attempt to reduce juvenile shootings & crime. YES, YOU READ THAT RIGHT. Without his oversight and mis-education, this campaign would never have come together. We wouldn’t have seen the public outpour of support and incredible photos of people who want to tell their ostomy story. We wouldn’t have The Huffington Post article, and we wouldn’t have whatever other amazing things that are about to happen until our photo contest ends on August 7th.
There’s no need to fuel the negative, there’s ALWAYS a silver lining.
At the end of the day we’re just people. We all have issues, we all have struggles, we all have lives to live the best that we can. Everyone has their deficiencies in life. For us it just means we exit through the front, instead of the back.